It’s actually true that leads are the lifeblood of any business…
A typical sales funnel
Lead Gen = More Sales.. But at a cost
The struggles of the economy are real, but many small businesses have major lead gen issues. Many are giving up because they believe they have run out of people to market to. The reality is more likely that they can’t afford to generate leads in the right places.
Qualified leads will cost you $10-$100 per lead!
If you have a 6 figure ad budget, great. If you don’t, you may be interested in Jim Harmon’s new startup “My Lead Gen Secret”
Jim and his marketing partners have devised a genius way of “splitting” the cost of expensive leads, through the use of “permission based” lead generation.
When a new lead enters a funnel they have the option to request or deny more information.
You have probably seen something like this before:
Permission based optin form
Jim estimates that millions of people check these boxes every day, practically begging for more information.
Once he figured this out, he stopped generating $10-$100 leads himself and started partnering with marketing willing to share their leads. Jim then created the startup “My Lead Gen Secret” where he now shares his leads within his trusted network with marketers just like you!
Marketing Legend Tim Smyth does a brilliant job explaining the process and his experience with “My Lead Gen Secret” in this 7 minute video:
The Power of Consistent Lead Flow
Say you get 1 sales for every 100 leads you generate, that would be great right?
If you had 200 leads into your funnel, you would generate 2 leads.
1000 leads into your funnel would produce 10 sales.
Pretty straight forward?
As a member of “My Lead Gen Secret” Jim will share 100 of his permission based leads with you on a daily basis.
As a member of “My Lead Gen Secret” Jim will share 100 of his permission based leads with you on a daily basis.
On top of this you get access to his contact management system in the members area where you can contact your leads. There is no limitation to how many leads you can mail and there is no fee to use the mailer. This is fantastic value, considering the price and contact limitations of the popular autoresponders on the market:
Top 7 Autoresponder comparison
With “My Lead Gen Secret” you simply pay a $29.95/mo fee, a $30 setup fee and the autoresponder is included.
That’s great and all, but do the leads convert?
You’re probably dying to know if the leads are responsive and if you can generate sales from them. After all, what good are 100 leads/day if you can’t close any of them? Spoiler Alert: My Lead Gen Secret blows my mind
I have been using My Lead Gen Secret for just under 6 months so I have roughly 36k leads in my account. Below are screenshots of my top sales days:
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